Independent design studio, Sydney
From concept to finished. Brand, web, video, digital and print—created by Adam Davidson, with you from the first idea to final delivery.
Defined Media / Selected Work
Brands built to last.
Brand identity / Websites / Print
01
A coordinated identity system for Lynch Custom Homes, Custom Developments and Custom Landscapes. Each logo has its own visual character, using architectural outlines and a geometric tree to reflect the different businesses. Shared typography, consistent linework and an orange-and-blue palette tie the identities together, making each distinct yet immediately recognisable as part of the Lynch group.
02
Centre of Research Excellence for Optimising Sleep in Brain Ageing and Neurodegeneration.
A clean, distinctive identity created with considerable creative freedom from the University of Sydney. The flowing linework draws on the idea of sleep as a journey—from winding down to moving through its different stages. Forming a sleeping head and brain, the line gives that progression a visual expression, bringing a sense of calm and continuity to a research-focused identity.
03
An identity for an initiative encouraging employers to respond to every job applicant—a purpose that’s particularly close to my heart. After exploring several concepts, a simple circular arrow paired with clean typography became the clear choice, directly expressing the commitment to circle back. Six years on, the identity remains in use, reflecting the lasting strength of a straightforward, meaningful idea.
04
A typographic identity for a training program helping people start their own removalist businesses, founded by an established moving-business owner in Rockhampton. After exploring several concepts, we landed on a clean wordmark with a playful twist: the letter A becomes a launching rocket. It connects the name with the idea of getting a new business off the ground—a simple visual detail that made this a favourite for both the client and me.
05
06
An identity for a distinctive formwork product developed for the building industry. The product’s physical form inspired the geometric symbol and details within the lettering, including a subtle reference in the letter I. Strong shapes and a bold green-and-charcoal palette give the identity an assured presence, connecting the design directly to the product it represents.
07
A clean, structured identity built around a geometric monogram that brings the letters M and E together. Conversations with the client about logos with clever visual details inspired a mark that rewards a second look. The disciplined shapes and blue-and-black palette give the identity a composed, assured presence suited to a legal practice.
The archive
A selection of logos across industries.
A playful yet stylish identity for a brand launching products and a website for parents. The mark brings together the initials M and M with a budding plant, connecting the name with the idea of growing minds and growing families. Soft shapes and a warm palette give the identity an approachable feel, balancing a sense of childhood with an aesthetic that appeals to parents.
A distinctive take on the familiar medical cross, using overlapping curved forms to bring softness and depth to the symbol. Shades of teal and turquoise pair with clear typography to create an identity that feels calm, approachable and professional, with a recognisable connection to healthcare.
A restrained wordmark built around clean Swiss typography. Tight spacing gives CBR a compact, solid presence, while the more open treatment of Built introduces contrast and visual tension. The character comes from the balance of the letterforms themselves, creating a straightforward, confident identity.
A modern typographic identity with room to breathe. Light letterforms and generous spacing across both Voss and Psychology create a sense of openness and calm. White lettering against a soft blue background reinforces that quiet character, giving the practice an approachable, professional presence.
The Packaged Accounting logo is a stylised, literal representation of a small package—a direct visual connection to the business name. It’s a simple, recognisable idea that gives the identity its own character.
An understated wordmark that lets the letterforms take centre stage. Generous spacing gives the modern typography an elegant, unhurried rhythm, while the curved detail in the A adds a distinctive touch. White lettering against purple creates a confident identity with very few elements.
Overlapping play-button shapes give Massed Culture a direct visual connection to media, while their grouping echoes the name itself. Translucent layers of blue create depth and reveal new shapes where the forms intersect. Contrasting typographic weights balance the composition, bringing clarity to an expressive, contemporary mark.
The Heads Up Advisory identity brings the initials H and U together in a continuous form, with the U rising into an upward arrow. It’s a direct visual play on the name that also suggests progress and direction. Bold orange tones and dimensional detailing give the mark energy, balanced by strong, straightforward typography.
A bespoke illustrated identity for an upcoming online mattress store. Having seen my animal illustrations, the client gave me creative freedom to bring the Cozy Wombat name to life. A sleepy wombat tucked beneath a blanket makes a playful connection between the brand and a comfortable night’s sleep. This was a particularly enjoyable project, with room to give the character warmth and personality.
Dr Rui Niu wanted an identity that connected his practice’s locations in Sydney and the Southern Highlands. I created an illustrative brand identity that brings those two settings together, giving the name a visual expression and the practice a distinctive sense of place.
An identity for a drone photography business that brings its two defining elements—flight and photography—into one mark. Camera aperture shapes form the drone’s rotors, while its body doubles as the X in Pixels, weaving the imagery directly into the typography. It’s a playful, purposeful connection that makes the name and the nature of the business instantly recognisable.
The City to Surf identity combines a car silhouette with a curling wave, making a direct visual connection to the name. The circular wave wraps around the car and brings the elements together into a cohesive logo lockup. Its flowing shape adds a sense of movement, giving the mark a distinctive coastal character.
A refreshed identity for a long-established, family-owned paint company specialising in colour matching. Bespoke lettering gives the wordmark a distinctive character while keeping it clear and easily recognisable. The result brings a fresh presence to an established business, with a typographic identity designed to stand on its own.
An identity developed for a proposed English language teaching marketplace. A flowing, ribbon-like lowercase e gives the mark a sense of movement and dimension, paired with clean typography to keep the name clear and legible. The blue palette brings the elements together in a fresh, approachable identity.
A colourful, character-led identity for Gerry’s Southern Chicken, Pizza & Ice Cream, a takeaway store outside Brisbane. A cheerful chicken mascot carries a pizza and an ice cream, bringing the menu together in one playful illustration. Bold lettering and a vibrant red, orange and yellow palette give the brand an energetic, welcoming feel. The identity carried through to shop signage, menu boards and letterbox menus, creating a consistent presence in-store and throughout the local community.
An identity for a clothing brand, designed to work as a graphic people would want to wear. Arched block lettering pairs with flowing script, creating contrast between bold structure and a more personal, expressive style. The monochrome treatment holds the design together, giving it a strong presence on a T-shirt.
A bold typographic identity with a flash of energy at its centre. A yellow lightning bolt takes the place of the S in Flash, connecting the name with the speed, power and movement of boxing. Angular lettering gives the wordmark strength, while the contrast between charcoal and yellow delivers a sharp, confident presence.
A playful identity built around bespoke lettering inspired by the thick, flowing textures of desserts. Soft, rounded forms and dripping details give the wordmark an illustrative quality, capturing a little of the enjoyable messiness of something sweet. The client embraced the identity across branded cups and even wafers, carrying it right through to the desserts themselves.
The studio
Designing identities,
websites and print.
From the initial concept to the finished result, you work directly with me. My skills span design, illustration, retouching, web, motion and print production, so I can carry the creative idea through every stage—whether you need a website, a video, digital content or a printed piece.
I’m trade-qualified in prepress, with 25 years of experience using Adobe Photoshop. I also create motion graphics, video and CG effects using Adobe Premiere Pro and After Effects.
About Adam